These aren't normal QR codes
Why a QR code powered by GS1 Digital Link is a different thing from the QR code on a poster, and why that matters on the line.
Video library
Short films on what QR codes powered by GS1 mean for a real production line, plus longer conversations with GS1 UK. Watch the ones that match where you are.
Take the two-minute readiness checkThe basics of what these codes are and what changes for you.
Why a QR code powered by GS1 Digital Link is a different thing from the QR code on a poster, and why that matters on the line.
Data, code, print and check: the four parts every working QR solution needs, and how they fit together.
The two assumptions that hold projects up most often, and how to avoid both of them.
Assessing what you have today and planning realistically.
Where to start: understanding what your printers, software and data can already do before you plan anything.
Why there is no single answer that fits every factory, and what changes from line to line.
Why printing samples early beats designing on paper, and what a first attempt usually teaches you.
Print, placement and proving the code will scan.
How camera-based inspection checks whether a code will actually scan at the till, not just whether it grades.
What to do when there is nowhere obvious for the code to go, and which pack formats are genuinely hard.
OAL's Jake Norman sits down with Roshni Shah from GS1 UK to translate the standards into what actually happens on a production line.
A primer on the three types of barcode: the traditional 1D linear code, the 2D data matrix, and the QR code powered by GS1 Digital Link — and why the new one changes things.
A practical walkthrough of the journey from “we've been asked to do this” to printing verified codes on your line.
A closer look at what a GS1 Digital Link QR code actually looks like and what it carries.
Two minutes of questions about your data, printers and verification, and an instant picture of where the gaps are.