Video library

GS1 QR codes, explained in a couple of minutes at a time

Short films on what QR codes powered by GS1 mean for a real production line, plus longer conversations with GS1 UK. Watch the ones that match where you are.

Take the two-minute readiness check

Start here

The basics of what these codes are and what changes for you.

These aren't normal QR codes

Why a QR code powered by GS1 Digital Link is a different thing from the QR code on a poster, and why that matters on the line.

The four elements of a QR solution

Data, code, print and check: the four parts every working QR solution needs, and how they fit together.

The two mistakes almost every supplier makes

The two assumptions that hold projects up most often, and how to avoid both of them.

Getting your line ready

Assessing what you have today and planning realistically.

Step one: assess your line

Where to start: understanding what your printers, software and data can already do before you plan anything.

Every line is different

Why there is no single answer that fits every factory, and what changes from line to line.

You won't get it right first time

Why printing samples early beats designing on paper, and what a first attempt usually teaches you.

Getting the code right

Print, placement and proving the code will scan.

The camera that says beep

How camera-based inspection checks whether a code will actually scan at the till, not just whether it grades.

No space on the pack?

What to do when there is nowhere obvious for the code to go, and which pack formats are genuinely hard.

In conversation with GS1 UK

OAL's Jake Norman sits down with Roshni Shah from GS1 UK to translate the standards into what actually happens on a production line.

New to this? Start here

A primer on the three types of barcode: the traditional 1D linear code, the 2D data matrix, and the QR code powered by GS1 Digital Link — and why the new one changes things.

The steps to getting QR-ready

A practical walkthrough of the journey from “we've been asked to do this” to printing verified codes on your line.

What your solution needs to do

A closer look at what a GS1 Digital Link QR code actually looks like and what it carries.

Where do you stand today?

Two minutes of questions about your data, printers and verification, and an instant picture of where the gaps are.